WordPress SEO Tutorial

This WordPress SEO tutorial continues on from the earlier Basic WP SEO article. Advanced WP SEO traction. One important aspect is getting relevant keyword search phrases distributed across multiple page elements, both visible and "under the hood" areas. Search engines assess many website factors, Top Source Media team and its helpful to reinforce your on-page text with relevant keywords in the little "out-of-sight" places. Doing this increases both the overall word count and keyword density… The following represents some tried and true mechanisms that will assist your site upwards… It’s by no means the final word - the goal posts are regularly moved, new strategies emerge and clever people keep creating new solutions to current set of problems. All WordPress SEO specialist services should include these techniques. Working through the items outlined, on Top Source Media team of the Basic WP SEO suggestions, should definitely give you incremental improvements to SERPs rankings. 2. Cross-Linking & Hyperlink Titles2.1. 2.2. Hyperlink Titles & SEO2.2.1. Many people overlook the advantage of adding relevant keyword search phrases to Image ALT tags within their posts.



By default, the image file name is assigned to the Image Alt text tag. It’s not quite so bad if you accurately pre-named the images for the post in question, using an "exact match" keyword search phrases. However, Top Source Media digital marketing most people use either a cryptic, meaningless image file name, or in the case of photographs, they go with the file name assigned by the camera. If you’ve a lot of images across your website, manually going through post by post, or page by page and adding Image Alt text can be a tedious and time-consuming task. Fortunately, there is are solutions which automatically populate the image Alt and Title texts - try "SEO Friendly Images" which allows you to automatically reset image Alt across the entire site! This is usually a "one-time" thing where you auto-update all images at once with SEO-Friendly Images. Thereafter, you manually assign Alt text to new images as you add them.



Note that it’s also important to accurately name your image files, preferably including an exact-match keyword search phrase that is relevant to the page / post. My WordPress SEO services package are intended to cover all these issues thoroughly. Make it easy for both visitors to find (and search engines to index) content by cross-linking is an important strategy in your SEO processes.There are several ways of doing this, including the Navigation / Menu element discussed in the Basic WordPress SEO post. Linking to Related Posts is useful, as is ensuring that all links have, wherever possible, hyperlink Titles that include keywords relevant to the page the link is directed to. As websites grow larger, and posts get pushed down the lists, it becomes more important than ever to have some kind of strategy in place that keeps them connected and accessible. Make it easy for both visitors to find (and search engines to index) content by cross-linking is an important strategy in your SEO processes.



There are many plugins available that take various approaches to listing related posts. "Shareaholic" is a simple but effective plugin that can relate pages and posts and offers various configuration options. It produces a list of related posts at the end of each post. WordPress 3.x has a very important SEO-relevant facility in the Links tool. First, there’s the convenience of (albeit slowly) displaying a drop-down list of all pages and posts within the site that you can link to. Second, it automatically adds the Title of the page or post as the "hyperlink title" of the link you are adding. That increases keyword count / density, and conveys additional accurate information to Google et al on what the linked page is about! Use this with caution! Over-optimisation penalties by Panda lurk in every corner… It is generally advised by most WP SEO experts that you use either Categories OR Tags but never both.